How we work

No black box. Here's the whole process.

Most consultancies describe their method as "a proven toolbox." Here's ours instead: week by week, deliverable by deliverable, including what we need from you. Judge it before you pay for it.

The audit timeline

A Full Product Audit, week by week

Idea Checks run the same shape compressed into two weeks. Hourly PM work skips the timeline entirely - you just get the hours.

Day 0Before anything starts

Kickoff & access

A 60-minute kickoff: your goals, your fears, what "success" means for this engagement. We sign an NDA before you show us anything. Then access setup - analytics, product accounts, any research you already have.

You get: a one-page engagement plan - scope, timeline, and the questions we'll answer.
Week 1Immersion

We become your newest user - and your most skeptical one

We use your product daily. We study your funnel data, your market, your competitors' products hands-on. We interview you and your team - and, with your OK, 5-8 of your users. Everything gets logged as evidence, not impressions.

You get: a mid-point email with early observations - including at least one thing you didn't know.
Week 2Investigation

We test the riskiest assumptions and tear down the funnel

Demand and pricing signals get verified against data. Every step of acquisition, activation and retention gets walked, measured, and annotated. Each finding is written up with severity, effort-to-fix, and the evidence trail behind it.

You get: a growing findings log you can peek at anytime - no surprises saved for the big reveal.
Weeks 3-4Verdict

The report - and a live defense of every finding

You receive the full scored report: findings, scorecard, prioritized recommendations. Then a live session where we walk through it and defend every claim. Bring your hardest questions and your most skeptical engineer.

You get: the report, the live session, the prioritized fix list - and a 30-day follow-up call to review what happened after.
What we need from you

Surprisingly little

The whole engagement costs you a few hours of your team's time. Here's the complete list.

One 60-minute kickoff callGoals, context, access. That's the biggest single ask.
Read-only analytics accessOr exports, if access is complicated. We work with what exists.
A product accountA test or demo account is fine. We'll walk it like a new user anyway.
Intros to 5-8 users (optional)For interviews. Optional, but it's where the best findings come from.
Working with us

The operating rules

The unglamorous details that make an engagement painless.

Every hour logged

Hourly work comes with a weekly itemized report: what was done, how long it took, what's next. You'll never wonder where the time went.

Async by default

We work in writing - docs, annotated screenshots, short updates. Calls happen when they're worth it, not as a habit. Your calendar stays yours.

NDA before anything

We sign before we see your data, your numbers, or your roadmap. Anonymized excerpts only ever appear with explicit permission.

No surprise endings

Findings surface as we go, not in a dramatic final reveal. If something's on fire, you hear about it the day we find it.

Want to see what comes out the other end?

The process produces a report. Have a look at one before you commit to anything.

Explore the sample report